Effective Date: February 1st, 2026
Company: VRTX Productions, LLC (DBA: VRTX / VRTX Dance Championship) (“VRTX,” “we,” “us”)
Location: Lake Orion, Michigan, USA

1) What this policy covers

This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, contact our team, or use our registration services.

2) Information we collect

A. Information you provide to us
We may collect information you choose to provide, such as:

• Contact details (name, email, phone number)
• Studio information (studio name, owner/director contact details)
• Messages submitted through our contact forms
• Registration information submitted through our registration portal (including information provided by studios and/or parents/guardians for event participation)
• Billing details (note: payments are typically handled by a third-party processor; see “Payments” below)

B. Information collected automatically
When you visit our website, we may automatically collect:

• Device and browser information
• IP address and general location (city/state)
• Pages viewed, time spent, and referral source
• Cookies and similar technologies (see “Cookies & Analytics”)

3) How we use information

We use information to:

• Operate our website and registration services
• Process registrations and provide event support
• Communicate important updates about events, schedules, and requirements
• Respond to inquiries and provide customer service
• Improve our site, services, and user experience
• Help maintain safety, prevent fraud, and enforce our policies
• Send marketing messages if you opt in (you can unsubscribe anytime)

4) Youth participants and family information

VRTX events include youth participants. Registration information is typically submitted by studios and/or parents/guardians for the purpose of event participation and administration.

If you believe we have collected a child’s information improperly, please contact us so we can review, correct, or remove it when appropriate.

5) Photo/video at events

VRTX events may be photographed or recorded for operational and promotional purposes (for example: awards footage, highlight reels, social media, and marketing). Any consent preferences or restrictions are handled through our registration materials and/or waiver process, when applicable.

6) Payments

If you purchase or pay fees through our services, payment information is generally processed by a third-party payment processor. VRTX does not typically store full credit card numbers. Your payment processor’s privacy policy will apply to their handling of payment details.

7) How we share information

We may share information in limited situations, including:

• Service providers who help us run our operations (registration tools, email/SMS providers, analytics services, website hosting, payment processors)
• Event operations partners as needed to provide services (for example, scoring, scheduling, check-in, media delivery)
• Legal and safety reasons if required by law, court order, or to protect rights and safety
• Business changes such as a merger, acquisition, or sale of assets (information may transfer as part of that process)

We do not share personal information for third-party marketing in exchange for payment (“sell”) in the ordinary sense. 

8) Cookies and analytics

Analytics Notice: We use tools like Google Analytics to understand how visitors use our website (for example, which pages are visited most and how long users stay), so we can improve site performance and your experience.

We may use cookies and similar tools to:

• Keep the website working properly
• Understand how visitors use the site (analytics)
• Support marketing (where enabled)

You can control cookies through your browser settings. Some features of the site may not work properly if cookies are disabled.

9) Data retention

We keep information only as long as reasonably necessary for event operations, recordkeeping, legal, accounting, and legitimate business purposes.

10) Security

We use reasonable safeguards designed to protect information. However, no website or system can be guaranteed 100% secure.

11) Your choices and rights

Depending on where you live, you may have rights to request access to, correction of, or deletion of certain personal information. You can also opt out of marketing emails at any time by using the unsubscribe link.

To make a request, contact us at admin@vrtxdance.com or call our office at (248) 509-4111

12) Third-party links

Our website may link to other websites. We are not responsible for the privacy practices of third-party sites.

13) Changes to this policy

We may update this Privacy Policy from time to time. We will post the updated version on this page and update the Effective Date above.

14) Contact us

For privacy questions or requests, contact:
Email: admin@vrtxdance.com
Mailing Address: 265 Buckhorn Dr. Lake Orion, MI 48362
Phone: (248) 509-4111

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